Welcome to part II of “How to Promote a DJ“, an exclusive series that explores at the reasons why using your station’s famous (or infamous!) deejays during client meetings can result in tons of sales.
During part I, we explored why it was a good idea to promote your station’s radio disc jockeys in order to glean more sales dollars for you and your colleagues. Here, we’ll look at HOW that can be accomplished:
How to Promote a DJ in Three Easy Steps:
1. Get to know your radio disc jockeys.
Listen to them, find out what makes them popular with their audiences. Then, ask yourself what kinds of products/services would sell best during those DJs’ time slots.
For instance, if you have a female radio disc jockey who is popular among women with degrees, why not target female-owned businesses for ad time?
2. Read and understand your radio station’s stats for the time slot for your target DJ.
Doing this will make you more knowledgeable and help you sell ad time logically and factually. (It’s tough to argue with numbers.)
3. Explore your not-so-well-known radio disc jockeys, too!
You might just find out that the overnight DJ who takes the midnight to 3:00 a.m. shift is little-known by you (or even your colleagues) but is a “must-hear” for third-shift workers.
Learn how to promote a DJ in this position and you may strike potential “gold” in terms of untapped sales sources.
There’s no doubt about it — our economic climate has changed dramatically.
Therefore, if you want to stay in the game (and why wouldn’t you?), figure out how to promote a DJ today! Your boss — and your bank account — will thank you!
