Why Careers in Television are Still Very Much Alive

With all the hubbub about the power of the Internet, the force of Facebook and the uniqueness of YouTube, you might assume that careers in television are on the downslide.

Not so, according to the U.S. Department of Labor Bureau of Labor Statistics.

There, the latest data indicates that careers in television overall are predicted to increase 9% between the ten year period of 2006-2016. (Though this rate is slightly less than in previous decades, it still marks a climb.)

However, it’s important to know that not all careers in television are created equal and there is likely to be strong competition, especially for on-air talent. For every one reporter or journalist, there are many more persons working behind-the-scenes; consequently, it’s critical for any person who wants to get into the television industry to get a well-rounded education.

Truly, having a background in the multitude of broadcasting techniques (such as deejaying, sports casting and news reporting) can only serve to assist those seeking careers in television. With a solid resume and reputable training, job candidates are more likely to snag lucrative gigs.

So what does this mean for you?

If you’ve dreamed about careers in television, don’t give up! But do get the facts.

Learn everything you can about the broadcasting world so you’re knowledgeable and ready to wow potential employers with your skill.

How to Promote a DJ to Boost Your Sales, Part II

Welcome to part II of “How to Promote a DJ“, an exclusive series that explores at the reasons why using your station’s famous (or infamous!) deejays during client meetings can result in tons of sales.

During part I, we explored why it was a good idea to promote your station’s radio disc jockeys in order to glean more sales dollars for you and your colleagues.  Here, we’ll look at HOW that can be accomplished:

How to Promote a DJ in Three Easy Steps:

1.  Get to know your radio disc jockeys. 

Listen to them, find out what makes them popular with their audiences.  Then, ask yourself what kinds of products/services would sell best during those DJs’ time slots. 

For instance, if you have a female radio disc jockey who is popular among women with degrees, why not target female-owned businesses for ad time?

2.  Read and understand your radio station’s stats for the time slot for your target DJ. 

Doing this will make you more knowledgeable and help you sell ad time logically and factually.  (It’s tough to argue with numbers.)

3.  Explore your not-so-well-known radio disc jockeys, too! 

You might just find out that the overnight DJ who takes the midnight to 3:00 a.m. shift is little-known by you (or even your colleagues) but is a “must-hear” for third-shift workers. 

Learn how to promote a DJ in this position and you may strike potential “gold” in terms of untapped sales sources.

There’s no doubt about it — our economic climate has changed dramatically. 

Therefore, if you want to stay in the game (and why wouldn’t you?), figure out how to promote a DJ today!  Your boss — and your bank account — will thank you!

A Post for Ad Sales Personnel: How to Promote a DJ to Boost Your Sales, part I

If you’re in the business of radio advertising sales, you know that the climate is tough; however, if you learn how to promote a DJ at your station, you’ll do much better than you could possibly imagine in terms of bringing in business.

Why?  The first part of our “How to Promote a DJ” series looks at the reasons why latching on to your deejays can result in phenomenal sales:

1.  Popular radio disc jockeys garner a lot of attention.  This means that it’s probably safe to say that many of your prospects (i.e., retailers, restaurants, service organizations) have already heard the name of your top DJ.  This makes selling ads on your station (or in that DJ’s time slot) much simpler!

2.  Well-known DJs often have the opportunity to speak with their listeners.  If you have a good relationship with your DJs, you may be able to get leads from him or her.  (Just make sure that you reciprocate the favor in the future.)

3.  Much-loved (or even often-loathed!) DJs tend to increase radio ratings, which in turn makes your job easier!  After all, isn’t it always better to sell ad space at the number one station in the listening area as opposed to the number five station?

Now that you know why it’s important to learn how to promote a DJ to boost your sales, we’ll explore in part II of our series the many ways to sneakily do so without being too transparent to clientele.